Since 10.00 this morning the fashion carousel has been turning again in the capital. Michael Sontag got the 9th Mercedes-Benz Fashion Week Berlin underway with his show in the event venue on the new site on Straße des 17. Juni by the Brandenburg Gate. As title sponsor Mercedes-Benz is delighted that Mercedes-Benz Fashion Week Berlin gains in importance in the fashion industry every season, drawing decision-makers, fashion enthusiasts and designers in ever increasing numbers. Fittingly, the first day featured a top-quality, diverse programme and captivated guests right from the start.
The first VIPs have also arrived in Berlin and are looking forward to the traditional Fashion Night event organised by Mercedes-Benz and VOGUE at Borchardt restaurant. These include Boris Becker and the stars involved with the current Mercedes-Benz Fashion Week motif: model Jessica Stam, the photographer Terry Richardson and designer Giles Deacon. Over the next few days the Mercedes-Benz Lounge will again be the meeting place for a host of famous faces. Mercedes-Benz driver Bruno Spengler will also be taking a short break from the Deutsche Tourenwagen Masters to enjoy the fashion following his spectacular win at the Norisring last weekend. The show by Iris van Herpen organised by Mercedes-Benz und ELLE promises to be a particular highlight. She is regarded as one of the hottest young talents and has just presented her work at the Haute Couture Shows in Paris.
Head over to www.mercedes-benzfashionweeks.com for more up-to-date articles, photos and videos of the Mercedes-Benz Fashion Week Berlin.
Mercedes-Benz Fashion Week Berlin Spring/Summer 2012
Mercedes-Benz Fashion Week in Berlin combines an exciting mixture of top international designers and young ambitious new talent.
As title sponsor of the event, Mercedes-Benz is very pleased to support this unique event for creative interaction in the German capital city for the ninth time. Mercedes-Benz Fashion Week Berlin will take place from July 6-9, 2011.